Drag Race Down South Rebrand

This is one of the projects I'm most proud of. Not only because of the final result, but because of the sheer scale of the work completed in just two days. I created the campaign's visual identity from the ground up, including the logo, background environment, typography treatments, and supporting assets. Every contestant image was individually edited, colour corrected, cut out, and composited into the final artwork. Working with photos taken in different conditions, the challenge was making the cast feel like they belonged in the same world while maintaining a strong visual hierarchy and an exciting sense of movement throughout the composition. The circus-inspired concept allowed me to combine branding, illustration, photo manipulation, and advertising design into a single project. The name provided was inspired by the TV show 'Rupaul's Drag Race Down Under', thus I took inspiration from their logo to create my own as a form of parody. From creating assets from scratch to integrating existing elements seamlessly, every part of the poster was carefully considered. The fast turnaround pushed my technical and creative skills, and the final campaign remains one of the strongest examples of my ability to deliver high-impact design under pressure.